Archive

Why you should write and publish a book for your small business

When you’re at your next conference, networking event or seminar, while everybody else is handing out business cards, how would you like to be handing out copies of your professionally-published book? Too hard? Think you can’t write well enough? Don’t know where to start? Not moody enough to call yourself a writer? Don’t worry, none […]

50 things your published book can do for you

Publishing a book for your small business can bring all sorts of marketing, promotional and business opportunities, some expected and some not. I’ve been working in this area of publishing for over 20 years, and I’ve seen all of these things and more happen many times over as the result of writing and publishing a […]

Is self-publishing right for you?

The publishing industry (just like TV, music, accommodation and many others) has changed rapidly in recent years, and the growth in self-publishing has seen it advance to the point where it’s impossible to distinguish a well-produced self-published book from one produced by a major publishing house such as Penguin. Self-publishing used to have kind of […]