It’s a new year and after the dumpster fire that was 2020, you’re feeling like you can spend some time in your business again. So what would help promote your business, make you stand out from your competitors and build your profile in your industry? A book would! In this article we introduce you to […]
READ MOREWhat makes a successful entrepreneurial author?
Can anyone write and publish an entrepreneurial book to build their profile and promote their business? The answer is obviously yes. Below are five tips and myths on what makes a successful entrepreneurial author. First the five tips for becoming a good entrepreneurial author: Success is not about book sales. It’s about building your profile […]
READ MOREHow to turn your small business ebook into a bestseller on Amazon
You don’t need to spend big bucks to find out how to become an Amazon bestseller. When you write and publish an ebook for your small business, you can use that ebook to run an ‘Amazon bestseller campaign’, in an effort to get that coveted ‘Amazon bestseller’ logo added to your book cover. If you […]
READ MOREHigh-quality printing in the age of self-publishing
Not that long ago it was very easy to recognise a self-published book. The design was poor, you didn’t have to look too hard to find errors or other unprofessional touches such as no ISBN or barcode, and numerous other clues. But often the biggest giveaway was obvious before you even opened the book: the […]
READ MOREHow to get a foreword or testimonials for your book
This is a question I am asked often: how do I get a foreword or testimonials for my book from people I respect or admire in my industry? There are a number of different ways you can approach this. The first step is usually a polite email or phone call to the person you are […]
READ MORELalita’s self-publishing journey
13 October 2020 “The physical copies of the book have arrived and I am just so grateful to everyone who was part of bringing this to fruition.” Congratulations Lalita! https://youtu.be/2o1YAL5MmaQ 2 October 2020 Sending the book to the printer day! Lalita said that this was an exciting and a nerve wracking day as now the […]
READ MOREDo you know the ‘why’ behind your book?
Most people have a book idea in them. Some of those people write their book and a few will go on and publish the book. How many of them do you think know the why, the reason they wrote their book? For novelists, the why may mostly be to entertain readers and share their story. […]
READ MORECommon self-publishing questions answered (part 1)
I asked people to post their self-publishing questions on Facebook, and here are the answers! (Several questions were similar so I’ve combined a few into a single question and answer.) Thank you to everybody who submitted a query! When in my entrepreneurial or business journey should I publish my book? There’s no right answer to […]
READ MOREHow cover design really works
We work with many first-time self-publishers here at PC, and sometimes during the cover design process I sense the author getting a little frustrated when the cover design seems to become more involved than they expected. They underestimate the level of development required to get a finished cover. Here’s how authors sometimes expect the process […]
READ MOREAre you (and your book) media ready?
Just finished writing your book? Congrats! Now it’s time to begin a strategic approach to leverage your thought leadership in the media. Whether you’re looking to promote your book on your own or engage a professional to help obtain media coverage, there are five key things to bear in mind as you begin your publicity […]
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