In this article we take a deep dive into book publishing for business, and why 2023 should be the year you publish your book. I’m not really a believer in ‘New Year’s resolutions’, but I do think that setting goals for my business for the year ahead is just good business practice. For some this […]
READ MORETop 7 questions to ask a ghostwriter (before you hire them)
Many business owners want to write a book but they don’t have the time or skill to do so. It takes upwards of 100 hours to write a good business book so it’s no surprise most choose not to. But if you’re committed to writing a book, hiring a ghostwriter is a great way to […]
READ MOREBehind the scenes at Publish Central. A somewhat serious look at a typical day
If you’ve ever wondered how books are published, especially if you’re thinking of writing and publishing a book for your small business, here’s a (slightly fictionalised but mostly accurate) glimpse behind the scenes at Publish Central. 9.00 am Monday: Archie and Lik (the dog and cat) arrive late for the scheduling meeting. Again. But we […]
READ MOREThe people you need on your publishing team
Today, self-publishing is more accessible than ever. There are many companies and online courses that will help you and show you how to self-publish. Some of these are great and provide a wealth of information, others not so much. In this article I’m going to let you know who you should have on your team […]
READ MOREHow to write a book to massively boost your business (part 3)
So, here it is! The final article in my series to get you writing. The first two were about how to find your idea and how to develop your content. Now: my top tips for knuckling down and actually writing. Getting down to business Turn off the internet! This is the first essential step. Do […]
READ MOREPodcasts with Michael
Michael has been interviewed on various podcasts over the years offering advice and knowledge about self-publishing and running a small business. Here’s a few of his favourites: Conversation with Jaemin FrazerHave you ever dreamt of writing a book, but been held back by doubt, fear and insecurity? That is the topic of this podcast. Michael […]
READ MOREHow to write a book to massively boost your business (part 2)
The minimum length for a book is usually considered to be about 30,000 words. Sounds a bit daunting, right? Not if you have a plan in place before you start. In my previous article, I showed you how to find the right idea for your book for your Small Business. In this instalment, we’re going […]
READ MOREHow to write a book to massively boost your business (part 1)
When I meet people and tell them what I do for a living, a not uncommon response is, ‘I’m going to write a book one day.’ ‘Sure,’ I reply, ‘I’ll read your book while I’m flying solo around the world in the aeroplane I built out of icy-pole sticks.’ The dream of writing a book […]
READ MOREWhat makes a successful entrepreneurial author?
Can anyone write and publish an entrepreneurial book to build their profile and promote their business? The answer is obviously yes. Below are five tips and myths on what makes a successful entrepreneurial author. First the five tips for becoming a good entrepreneurial author: Success is not about book sales. It’s about building your profile […]
READ MOREUnderstanding your distribution options
Once your book is complete, it’s time to get it out into the world. There are two main types of distribution for your print version: bricks-and-mortar bookshops and print on demand. If you have a publisher then they should handle bookshop distribution for you; if you are a self-publisher you will have to do this […]
READ MORE